Making your customers feel like patrons

We need a musical Jacques Derrida to decode the way in which ambient music is selectively used in our culture to achieve the desired mood in targeted consumers. We need to know why it is that certain kinds of music are appropriate for precision environments where money is to exchange hands—how the choice of that music unlocks the urge to consume. Why does a given social gathering point—a store or a restaurant or any other kind of place where people congregate and become potential spenders—fit with a given style of music? Or even a given tempo, as in mm=120 for all Gap and Banana Republic stores?

 This is from one of John Adams' recent blog entries.  I highly recommend giving it a full read, here.